“Hasadna” [The Workshop], is a fictional local hardware store, focused on minimalistic DIY solutions for everyday people.

The Jerusalem Cinematheque and its rich film archive is a remarkable body of content and knowledge that mirrors the richness of cinema of all times.
Today, its visual identity does not reflect the institute's significance and cultural depth.
My project positions the content of the canonical institute at the center. I challenge the familiar design field for cinema — where the image leads and offer a trilingual system led by typography that emphasizes the notion that the Cinematheque is an island of secularism and pluralism in Jerusalem.